Display carton



April 22, 1930. R. cauYr-:R

DISPLAY CARTON Filed sept. 2o, 1928 2 Sheets-Sheet 1 Reyno/0S Guyer atto: nu*

April 22, 1930. R, GUYER 1,755,731

DISPLAY CARTON Y v Filed sept. 2o, 1928 2 sheets-sheet 2 Reyna/d5 Guyer aftozneq Patented Apri 22, 1930 UNITED STATES PATENT OFFICE REYNOLDS GUYEE, OF sT. PAUL, MINNESOTA, AssIGNOE To WALDOEF PATEB. PRODUCTS COMPANY, OE sT. PAUL, MINNESOTA, A QOEPOEATION or MINNESOTA DISPLAY CARTON 'Application led September 20, IMSI/Segal No. 307,270.

My invention relates to cartons and has for its object to provide a carton which may be supported in inclined position so as to readily display the goods Contained within the same.

Another object of the invention resides in providing a carton having a closure formed with a display, said closure being adapted to be supported in a rigid and erect manner to effectively exhibit the display matter contained thereon.

Another object of the invention consists in constructing the carton with a bottom having two Isides and an end connected therewith, the two sides having end sections connected thereto, and in constructing said ond and end sections with tongues, said carton being adapted to be folded to bring said end sections into a common plane and said tongues into the planes of said sides.

A still further object of the invention re-A sides in forming said sides with flaps adapted to envelope said tonguesso as to hold the corton in erected form. Y

A feature of the invention consists in turning back the marginal portions of said flaps so as to cause 'the same to overlie the' bottom of the carton and in forming the bottom of the carton with abutlnents'adapted to engage the narginal portions of the flaps tO hold the same in enveloping position about-said tongues.

Another feature of the invention resides in spacing the ends of said flaps from said end sections to forni guideways and in slidably r mounting within said guideways a back 3* adapted to be raised and lowered therein.

A still further object of the invention resides in forming said back with a base portion adapted to be projected below the bottom of the carton to support the same in inclined poyA feature of the invention resides in providing a closure for said carton and in folding said slosure transversely so as to form a display support and a display thereon, said display being adapted to extend angularly from said support when in erect position so as to exhibit the display matter thereon.

An object of the invention resides in connecting to said back said closure for the car--r ton, said closure being adapted to extend into sald guldeways upon the projection of said back below the bottom of the carton so as to hold the display support in erect position relative to the carton.

Another feature of the invention resides in forming said closure with a tongue, said tongue serving as an attaching memberfor supporting said display in proper position relative to said display support.

Another object of the invention resides in forming the bottom, base, back and closure of said carton continuous, and in severing a portion of the bottom adjacent said base to permit of the simultaneous projection of said base below the bottom of the box and the insertion of said closure within said guides.

An object of the invention resides in forming said back with flanges adapted to be mounted for movement between said flaps and tongues so as to readily hold said back in prop- .er position and so as to serve as stops for limlting the movement thereof.

Another feature of the invention resides in forming the display portion of said closure with side tongues for assisting in closing the box, said tongues serving as extensions forthe diplay surface when the display is in erected position. Other objects of the invention reside in the details of construction and in novel combination of parts hereinafter described and illustrated.

In the drawings,-

Fig. 1 is a perspective view of'a carton illus# trating an embodiment of my invention showing the same in display position.

Fig. 2 is an end elevational view of the struct-ure shown in Fig. 1.

Fig. 3 is a longitudinal sectional elevational view of the structure shown in Fig. '2 tken 9 y another.

.l For the purpose of holding the flaps 29 and through the center of the carton and drawn to arvs'omewhat larger scale than Figf2.

Fig. 4 is a view similar to Fig. 3 showing the carton in closed position.

Fig. 5 is a plan view of the box shown in Fig. 4 in closed position, drawn to the same `scale as Fig. 2.

Fig. G is a developed view of the formed blank from which my improved carton 1s constructed. a

My invention comprises a box-like structure A which is formed from cardboard or similar material adapted to be scored and bent up to provide the necessary walls thereof and which is constructed open at the top. The manner of constructing the carton can best be seen in Fig. 6 which illustrates thev blank from which the same is constructed. The carton blank is cut to form a bottom 10, sides 14 and -15 and an end 16. The sides 14 l and 15 and end 16 are folded upwardly from the bottom along score marks 11, .12 and 13, as shown in Figs. 1, 3 and 4, leaving the top of the box open. To form the end of the boxopposite the end 16, the sides 14 and 15 are provided with end sections 19 and-'20 which are continuous therewith and which are scored along lines 17 and 18 to permit of the folding of said endsections at right angles to said sides. When the sides 14 and 15 are bent up and the end sections 19 and 20 folded alon score marks 17 and 18, said end sections lie 1n a common plane and yform an end wall structure for the carton, `which is detached therefrom at the top and bottom and which I have designated in its entirety at 41. For holding the sides and ends of the b ox in erect positlon the end 16 is formed w1th two tongues 21 and 22, while the end sections4 -19 and 20 are similarly formed with tongues 23 and 24. These tongues are adapted to be folded away from said end and end sections along lines 25,26, 27 and 28 so that when the entire box is folded in; the proper manner, the various tongues overlie the sides 14 and and are disposed in the plane thereof. -Issuin outwardly fromy two of the edges of the sldes 14 and 15 are flaps 29 and 30 which are foldable inwardly into the interior of the carton along score marks 31 and 32 parallel with the score marks 11 and 12 and spaced therefrom a distance equal to the height of Athe ends 16 and the end ,sections 19 and 20. When so disposed, the said flaps envelope tongues 21, 22, 23 and 24 and hold the bottom, sides and ends of the carton attached to one in proper relation, the extreme marginal portionsv 33 and 34 thereof` are bent away from said flaps along lines 35 andv 36 to overlie the'bottom 10 of the carton. Along the bottom 10 are struck outabutments 37 which may be raised above the bottom properl to. re, ceive the extreme edges 70 of said marginal .ment out of the common plane thereof. In

this manner the end structure is rigidly-.zand firmly secured together so that when the cartonhas been erected there is no danger of the various parts of the same becoming detached or collapsed.

The portion of the blank between the end sections 19 and 20 and tongues 23 and 24 provides a back 40 adapted to be disposed within the interior of the box and along the inner surface of the end structure 41. This portion of the blank further provides a closure 42 adapted to close the upper open end of the carton. Two score marks 43 and 44 along this portion of the blank permit of the folding of the said back and closure so as to bring the parts into proper relation with one another when the carton is closed as best shown in Fig. 4.

The back 40 in addition to supporting the closure 42 is constructed to provide an auxiliary supportr for the rear end of the carton which may be projected below the bottom of the carton so as to support the same in in-.

clined position. This is accomplished as follows: A short portion of the bottom 10 of the carton indicated at 45 and disposed at the end of said bottom adjacent the back 40, is severed from the sides 14 and 15 along lines 46 and 47 This portion of thebottom is further adapted to be bent downwardly and out of the plane thereof along a transverse line 48 extending across said bottom at the ends of the cuts 46 and 47. A score mark 49 crossing the back 40, slightly above the score mark 43, permits the said back to fold along both of said score marks to form a base 50, which extends outwardly beyond the bottom of the box, as best shown in Fig. 1 when the back 40 is moved downwardly intoV its lowermost position. l-Vhen so disposed the said base serves to support the carton in an incllned position with the rear end thereof raised somewhat above the lowermost portion of said carton. y y

To permit of the movement of theback 40, said back is slidably mounted between the end structure 41 and the extreme edges 51 and 52 of flaps 29 and 30, which are spaced from the said end structure, to form guideways end sections 19 and 20, which flanges are adapted to be bent into the lanes of the sides 14 and 15 and to be lodgedv etween said sides and the flaps 29 and 30 so as to further guide the movement of said back in its up and down movement. These yflanges in addition serve as stops for limiting the upward movement of the back when tlie portion 45 of the b ottom lies .in the lane of the major portion thereof and furt er serve as reinforcements for stiffening the downwardly .protruding portion of said back and supporting the base vWhen theback 40 ismoved downwardly, as shown in Fig. 3, the closure 42 which 1s hin ed thereto along the line 44, may be ma ev to ,follow along the 72 formed by the edges' o the flaps 29 and 30 and the end structure 41.. When disposed within said guideways the said closure 1 s caused to be rigidly supported in erect position extending upwardly from the carton proper in a manner to present the display matter arranged thereon.

The closure 42, in addition to closing the opening in the upper portion of the carton, provides a, display which is readily observable. This display is formed by folding the closure 42 transversely along a line 55 which dividesthe same `into whatI term a display support 56, being the portion of the closure supported in erect position by the guides 71 and 72 previously referred to, and a display member 57 adapted to be bent away from the plane of said Vsupport in an inclined manner, as clearly shown in Figsl and 3. For assisting in holding the closure 42 in closed osition, the `portion of the same represented y the display member 57, is formed With three tongues 58, 59 and 60, which may be folded along score marks 61,62 and 63 along the edges of said display member. The tongue 59 is of such dimensions that the saine may be bent back from the display member 57, said ton ue engages the display support 56 shortly a ove the end structure 41 of the carton. A. projection 64 on the edge of this tongue is adapted toV engage within a slot 65 formed in said display support, whereby the entire display structure may be rigidly held together. The tongues 58 and 60, when the display is in erected position, extend outwardly therefrom in a free manner and serve to increase the area of the display member, whereby additional display matter may be i included, if desired. Tlie area of the display member 57 may be further increased by cut'- ting out a portion of the displaysupport 56r as indicated at 67 and in terminating the score mark 55 at the ends of this cut away portion so that when the said display member 57 is bent along the line 55, the said portion 67 follows with it and remains in the plane thereof.

The method of erecting the carton is as followszThe back 40 and closureA 42 arel first guideways 71 and folded along the line 43 to overlie the bottom.y The sides 14 and 15 are next bent up along the lines 11 and 12 andthe end sections 19 and 20 brought into a common plane. As the same are brought together the said -end sections are interlocked along the slots 38 and 39 to form the end structure 41 and to bring the tongues 23 and-24 inwardly within the box and along the sides 14 and 15. The back 40 is now moved upwardly to lie along the end strutcure 41 so as to bring the closure out of the interior of the box. The tongues 22 and 21 are next bent up along the lines 25 and 26 and the entire end 16 folded up along the line 13 vto bring the said tongues in the plane of the tongues 23 and 24 and along the sides 14 and 15. Flaps 29 and 30 are next folded inwardly into the box to envelope the tongues 21, 2 2, 23 and 24, as well as the flanges 53 and 54 of the back 40, 'which is held in vertical position between the edges of said flaps and the end wall structure. By inserting the edges 7 0 of the marginal portions 33 and 34 of the flaps 29 and 30 between the various abutments 37 and bottom 10, the entirestructure is firmly held in erected position. The closure 42 may now be swung along the line 44 to bring the same into closing position, the tongues 58, 59 and 60 being bent at right angles to said closure and being inserted within the carton between the walls thereof and the goods packed within the carton, and when so disposed the carton isv completely closed and the contents thereof sealed.

When it is desired to extend the carton into' display position the closure 42 is opened and swung into the plane of the back 40. The entire back structure including closure 42 is then slid downwardly along the guideways 71 and 72 within the end of the carton, causin the base to project downwardly below the bottom of the carton. As the back 40 moves downwardly the base 50 moves from the plane of said back and into a plane at right angles thereto, which causes the portion 45 of the bottom 10 to swing about the line 49 and take the position shown in Figs. 1 and 3. As the back moves downwardly the display sup port 56 of closure 42 follows along the said guideways and becomes supported therein to hold the display in erect position. After these parts have been properly arranged the display proper 57 may be folded along tbe line and the projection 64 inserted within the slot 6 5. This brings the display surface of the display 57 in a position whereby the display matter thereon may be readily exhibited. When it is desired to close the carton, the revverse procedure may be followed.

4 My invention is advantageous in that a simple and effective device is provided,` whereby goods packed within cartons may be readily displayed for sale or distribution from the saine cartons in which the goods are packed.

.Thelcarto'n may be so disposed upon the counter of the mechant.` so as to be readily viewed and .so `as to exhibit both the displa matter and the goods in an attractive andy pleasing manner. The carton ymay be constructed of a single blank cut and scored Yin the ydesired manner and may be erected quickly without the'use of adhesives so that the same may be shipped in latform, thereby limiting the space utilized before erection.

Changes in the specific form of my invention, as herein disclosed, may be made with inthe scope o f. what is claimed without departing from' the spirit of my invention.

Having describedmy invention, what I claim as new and desire to protect by Letters Patent is:

1. A carton comprising a bottom, sides connected to said bottom, an end connected to said bottom, tongues issuing outwardly from said end, end sections extending outwardly from the ends of said sides opposite from said end, tongues on said end sections forming a continuation thereof, said carton being adapted to be folded to bring said end sectionsv into a common plane and said tonguesinto the 'plane of said sides, flaps formed on said sides for enveloping said tongues to hold the carton in assembled position, and means for holding said flaps in the plane of said sides.

2.,A carton' comprising a bottom, sides connected-to said bottom, an end connected to said bottom,- tongues issuing outwardly from said end,end sections extending out- A wardly fromV the ends of said sides opposite from said end, tongues on said end sections forming a continuation thereof, said carton being adapted to be folded to bring said end sections into a common Vplane and said tongues into the plane of said sides, liaps formed on said sides for enveloping said tongues to hold the carton in assembled position, said flaps having vthe extreme edges thereof turned back to overlie the bottom of the carton, and means formed onvv the bottom of the carton for engagement with saidturned over ap portions to hold the flaps in the planes of said sides. l

3. A carton comprising a bottom, sides connected to said bottom, end sections issuingoutwardly from the ends of said sides, tongues formed on said end sections, said .tongues being a continuation thereof, said carton being foldable to bring said end sections in overlyingposition and said tongues in the plane of said sides, flaps formed on said sides adapted to envelope said tongues 4and to hold the carton in erected position,

and means for holding said aps in position.

4. A carton comprising a bottom, sides connected to said bottom, end sections issuing outwardly from the ends of said sides, tongues formed onsaid end sections, said tongues being a continuation thereof, said carton being foldable to 'bring said end sec,- tions in-overlying position and said tongues in thel plane of slaldl sides, iaps formedon said sides adapted to'envelope saidtong'ues and to hold the carton in erected' position said a s having the extreme edges thereo turned ack to overlie the bottom of the carton, and abutments formed on said bottom andladapted to engage saidilap portions to hold the flaps in the plane of said sides.

5. A carton rcomprising a bottom, sides connected to said bottom, end sections issu ing outwardly from the ends of said sides, tongues formed on said end sections, said tongues being a continuation thereof, said carton being foldable to bring said end sections in overlying position and said ton es in the plane of said sides, flaps forme on said sides adapted to envelope said tongues and to hold the carton in erected position means for holding said flaps in position, an a display member adapted to be inserted between the edges of said flaps and said end wall sections and to be supportedv in display position thereby.

6. ,A carton comprising a bottom, sides connected to said bottom, end sections is` suing outwardly from the ends of said sides, tongues formed "on said end sections, said tongues being a continuation'thereof, Said carton being 'foldable tobring said end sections in overlying position and said ton uesl in the plane of said sides, flaps forme on said sides adapted to envelope said tongues and to hold the carton inerected position, means for holding said Hap in position, the ends of said flaps being spaced from said end sections, a back'slidable between said flaps and end' wall. sections, and lian es formed on said back adapted to extend tween saidaps and tongues for guidin said back for sliding movement alongsai end sections. f s

7. A carton comprising a box-like structure open at the top, a closure for-theopening in said carton connected thereto at the -rear thereof, means for supporting said closure in erect position, said closure beingffoldable along a transverse line to form a display support and a display member,rsaid display member being adapted to extend in inclined o sition therefrom, a tongue formed on sai clolll ' along oueof the'walls thereof, a member conture open along one of the nected to said box-like structure and movable ing said closure in erect nected to said box-like structure. and movable along said guideway, a closure for said boxlike structure, and a hinge for connecting said closure io said member, said member and closure being jointly movable along said guideway to bring said hinge to a position intermediate the ends of said guideway for restraining said closure from movement about said hinge.

9. A carton comprisin a box-like structure, having a guideway a ong one of the walls thereof, a member movable along said guide- Way and adapted to project below the bottom of the carton to form a support for one end thereof, a. portion of said member extending outwardly therefrom and lying along the surface on which the carton is disposed to provide a base for said member, and means issuing from said base and connected to said box-like structure for bracing said member.

10. A carton comprising a box-like structure having a guideway along one of the walls thereof, a member movable along said guide- Way and adapted to project below the bottom of the carton to form a support for one end thereof, a portion of said member extending outwardly therefrom and lying along the surface on which the carton is dlsposed to provide a base for said member, means issuing from said base and connected to said box-like structure for bracing said member, and a fiange issuing outwardly from said member4 and engaging said base for assisting in holding said member in supporting position.

11. A carton comprising a box-likestrucat the top and having a guideway along one of the walls thereof, a member movable within said guideway along one of the walls of said box-like structure and adapted to project below the bottom of the carton to form a support for one end thereof and a flange issuing outwardly from said member to assist in holding said member in supporting position, said flange being held in outward position through engagement with another of the walls of said box-like structure.

12. A carton comprising a box-like structure open at the top, a closure therefor connected at one end to saidbox-like structure and free at its other ond, means for support- (position, a portion of said closure being fol able to provide a display, and means at the free end of said closure enga in said closure intermediate its ends for ol ing said display in display position.

13.' A carton comprisin a box-like structure open at the top and aving a guideway walls thereof, a member conalong said guideway, a closure for said boxlike structure, a hm e for connecting said closure to said mem r, said member and closure being jointly movable along said guideway to bring said hinge to a position 1ntermediate the ends of said guideway for restraining said closure from movement about said hinge, said closure being free at one end and foldable to rovide a display, and means at the free end of said closure engag'in'(r said closure intermediate its ends for hold ing said display in display position.

In testimony whereof I have aixed my signature to this specification.

REYNOLDS GUYER. 

